Man the barricades! Call up the TA! Bill O'Reilly's coming!
The other night Jim and I were watching telly when an advert came on for Heinz Deli spreads. It was a fairly normal advert, the premise of which was that by using the deli spread the Mum was emulating a New York deli chef. To illustrate this the Mum's place was taken by a stereotypical New Yorker in a chef's outfit making lunch for the kids and husband.
It was clever, as clever as an advert can get anyway, and watchable. At the end, for humourous purposes, the husband goes to live and the deli chef asks for his goodbye kiss. Which was a very light smooch. Jim and I laughed and I thought nothing more of it.
Seems Bill O'Reilly, in a country that the advert wasn't even shown in, was disturbed by this show of affection. Some people it would seem have trouble understanding the subtle nuances of advertising. Some crazy people thought the advert was in support of gay marriage. Bless them, for their stupidity.
So the advert has been pulled thanks to him and 220 complaints from messed up folks. They think this is disturbing? I'll tell you what is disturbing... the NSPCC adverts. This was just funny.
What really gets me about this advert is Heinz feel it's ok to use gay material for humour but are not prepared to defend the advert when the crazy homophobes appear. Either put up or shut up. If you can't stand the heat Heinz, don't go stirring up trouble!!!
I like companies that are brave enough to be different... and stand by their campaigns. I can't stand companies that are sooooo profit driven they don't care what they do in their search for profit.